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Platinum publicity for Griffin Communications Group
November 4, 2009 in Awards, Creative, Griffin Comm Group, Media Relations, social media, Space Exploration, Uncategorized | Tags: 2009 MarCom Awards, award winning publicity campaign, Coalition for Space Exploration, griffin, Griffin Communications Group, griffin integrated marketing, Griffin Marketing, Gwen Griffin, MarCom Awards, NASA, Public Relations, Public Relations Florida, Public Relations Houston, public service announcement, space, Space Exploration, video | Leave a comment
When it comes to award-winning publicity campaigns, forget gold. Griffin Communications Group dons platinum. The Association of Marketing and Communication Professionals granted its prestigious 2009 Platinum MarCom Award to the full-service communications firm for its work in educating the public on the value and benefits of human space exploration.
Griffin’s client, the Coalition for Space Exploration (Coalition), wanted to garner national media coverage of NASA’s 50th anniversary, which took place in October 2008. Such coverage was critical to the Coalition’s mission of educating audiences of all ages on the continued importance and value of human space exploration.
The agency conceptualized and implemented a satellite media tour themed “Passing the Torch: NASA’s 50th Anniversary” to highlight the administration’s accomplishments over the past five decades and to paint a vision for its future. The tour featured former Apollo astronaut Capt. Eugene Cernan, the last man to set foot on the Moon, and a young female aerospace engineer currently vying for a seat in the astronaut corps. Over a six-hour period, the duo appeared together in numerous satellite media interviews. The effort far surpassed expectations, resulting in 84 placements on radio and television stations throughout the nation that reached 5.7 million people.
“Besides generating these powerful results, we caught NASA’s attention, the Coalition’s most important customer,” said Gwen Griffin, managing director of Griffin Communications Group. “We received several appreciative calls and e-mails from NASA personnel expressing gratitude to the Coalition for hosting such a tremendous media event for the 50th anniversary. You can’t put a price tag on that type of acknowledgement.”
In addition to the platinum award, Griffin also took home an honorable mention MarCom Award in the video/film/non-profit category for its “Keep America in Space” public service announcement on behalf of the Coalition. The inspirational, viral video campaign, which was produced by Space City Films, stressed the true need for continued human space exploration and called upon viewers to spread the word. Griffin managed the production process and coordinated distribution.
Working hand in hand to keep America in space.
July 23, 2009 in Poll - Social Media, social media, Uncategorized | Tags: apollo, co, Coalition for Space Exploration, PSA, space, space advocacy, Space Exploration, video, web 2.0 | Leave a comment
One of our social media-savvy clients, the Coalition for Space Exploration, has embarked on an online video campaign designed to inspire Americans and re-ignite national pride and support for space exploration. The campaign kicked off this week with the anniversary of the Apollo Moon landing on Monday, July 20.
We worked hand-in-hand with the Coalition to produce and distribute this inspiring micro-cinema or PSA. Our goal was to harness the power of social media to advocate for space exploration using a visually inspiring and compelling message. Our distribution plan included a full range of online activities, including partnering with space and science bloggers, digital postcards, space and science center partnerships, multiple video sharing sites and banner advertising. Plus, we harnessed the power of social networks, such as Facebook, YouTube, Twitter, MySpace and LinkedIn.
Social media is changing the way that marketers and advocacy organizations deliver their message. The traditional days of pushing out a press release are gone—we are now in the Web 2.0 world and dialogue, discussions and partnerships are playing a much larger role than ever before. This video is a prime example of a new tool to reach out to an engaged audience with high expectations. It also shows how a visually compelling message can inspire and create a whole new audience of devoted space fans.
Advocating for the U.S. space program is a large undertaking. It will take all of us, working together.
Feel free to pass the video on, and help us keep America in space.