Griffin’s crisis work a finalist for AMA Crystal Award

We just posted about the importance of crisis planning. Well, Griffin’s crisis work is actually a finalist for a 2009 Crystal Award from The American Marketing Association’s (AMA) Houston Chapter.

 

We submitted an entry that chronicled our work dealing with the aftermath of Hurricane Ike, which hit the Texas Gulf Coast in September 2008. Our task – raising awareness of the devastation to the coastal Bay Area Houston (BAH) region, which had been nearly shut out of predominant, post-storm editorial coverage. Within 24 hours, we coordinated a full-scale press conference for the region that featured the 11 out of the 13 regional mayors, and numerous other key business leaders, to update residents on recovery efforts and inform other cities outside of BAH on the state of the region.

 

The one-hour press conference generated extensive television and print coverage. Two TV stations even aired the press conference live in its entirety. The editorial coverage spawned two critical meetings with the Federal Emergency Management Agency that help speed much-needed assistance to the area. A true win!

 

The 2009 Crystal Award winners will be announced on May 29. We’ll keep you posted.

 

Meanwhile, in the coming weeks, Griffin plans to evolve its Hurricane Ike crisis strategy into an e-book for free download. Stay tuned.